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The New Google


What’s your question?

“Which Spanish summer camps should I attend?”


Within this new age of technology and the constant developing world in which we live in, the next stage of search engines has turned to asking real people for real answers. A search engine for busy people is how defines itself. What’s next … we go to people’s houses for meals instead of out to restaurants?

Founded in April 2013, in the city of the Golden Gate Bridge and everything technological by Twitter’s cofounders, this Q&A platform was cleverly designed to not help people ask questions, but to improve the empathy and interaction between those answering these questions. This makes them feel helpful to those out in cyberspace. Jelly sends your question to knowledgeable people, and “experts” in the specific topic which in turn helps its users receive very useful answers. The app is clearly established by the use of human connections unlike it’s competitors. Google can not always give you the answers you are looking for due to the barrier between the human and the screen. However, Jelly defies these inhibitors to attach its users questions to knowledgeable people with the right answers.

Why Jelly? As asked by one of the app’s 300,000 users, they received a special answer. According to the founder’s Jelly account, Biz Stone outlines the reasoning behind the engine’s rather unusual name. “A jellyfish does not have a brain. However, it does have a loose network of neurons. These neurons will cluster together when the work of a brain is needed. Replace a jellyfish neuron with a person, and this is essentially how Jelly, the app, works. So we decided to call it Jelly.” Having this analogy between the jellyfish and the human, further fuels the fact that this search engine is based on other people around the world, answering your questions to gain specific and useful answers as opposed to machine-generated responses.

Last year, Stone, deemed the original launch of the app, a failure. However, the app was reintroduced to refine the app’s initial goals which were “helpful answers for busy people.” In striving to achieve this aim, Mr. Stone highlighted that bringing humanity  to the Internet search is of utmost importance for his brand in a wedding between technology and the human mind. Thus including the all important, emotional dimension of the human race.

Of course, we are by no means machines. This might be the search engine’s downfall as the replies are definitely not instantaneous nor might they be 100% accurate in terms of factual evidence. Yet, gaining the knowledge from others through their experiences helps other humans develop their own ideas and receive the answers that they are looking for from perspectives other than their computer machines.

— Ella Glanville

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